Mission

To engage and develop suitable employees to efficiently produce high-quality and appropriate products at competitive prices within a reasonable lead time to the market thereby developing and maintaining excellent customer relationships that result in acceptable returns for company shareholders.

Vision

To be a dominant world-class manufacturer of high quality steel products in Nigeria for the West African market, that stands out as a responsible employer, that cares for the environment and supports the development of the community where it operates.

Values

In whatever we do, we are guided by a set of principles, individually and as a team:

• Leadership : We stay ahead and set examples.
• Integrity : We never compromise on character.
• Commitment : We honour our promises. Always.
• Quality : Produce only the best
• Partnership : Offer expertise only to committed associates
• Innovations : We bring every imagination into reality with endless possibilities.